Disney has imposed a ban on advertising for Netflix shows across its entertainment networks, including ABC, FX and Freeform, though ESPN will continue to accept such spots.
It is estimated Netflix spent nearly $2 billion last year on advertising and, given its $15 billion annual spending on content, will be continuing to promote its proaggressively.
This move is probably the fact that Disney is launching its own direct-to-consumer service, Disney+, on November 12. It is also known ,Apple will debut its subscription offering, Apple TV+, on November 1. WarnerMedia and NBCUniversal are other entertainment giants, gearing up for launch.
As it readies to launch Disney+, the parent company is pulling back content it had been licensing out to Netflix and other platforms. The first streaming window of Toy Story 4, Captain Marvel and other recent theatrical releases will be on Disney+ instead of Netflix.