Amitabh Bachchan has become the first actor to roll out his own NFTs (non-fungible tokens), at a time when the world has taken a shine to digital assets — over $2.5 billion worth of NFTs have already been sold globally.
Bachchan NFTs – will be a collection of unique and limited artworks themed around him, including posters such as that of Sholay autographed by him, verses of ‘Madhushala’ narrated by him with backstories, and rare digital treasures from the past – on the BeyondLife.club platform.
Amitabh Bachchan NFT to set a new trend in non-fungible tokens
The platform is a partnership between Rhiti Entertainment and No Code NFT Exchange Platform – GuardianLink.io. “I have joined Rhiti Entertainment, Singapore and will be launching NFT’s soon on the platform,” Bachchan commented on the partnership.
The auction for the NFTs will take place in the first week of November. In order to participate in it, you just need to log on to BeyondLife.Club, bid during the auction, exceed or meet the reserve price and become the proud owner of a unique NFT.
You can always trade or auction it off later. The site is allowing the use of debit and credit cards for making payments during the auction.
In fact, since the auction is sometime off, the site is also requesting fans to provide suggestions for the kind of NFTs they would like Bachchan to create. “It could be an audio clip, a signed poster or even a meet and greet. Go wild,” says the website.
Arun Pandey, MD and Chairman, Rhiti Group said on launching the NFT in partnership with Bachchan: “Artists are latching up to this technology to create value around their life and work, which was almost dormant earlier. Our biggest motivation behind this venture is to empower artists, celebs and athletes globally and at the same time help the diehard fans to get their hands over the purest form of the content.”
Rhiti Group is a company that deals in celebrity and sports marketing, talent management, films and entertainment. The company represents sports stars like MS Dhoni, Bhuvneshwar Kumar and Kedar Jadhav.