January 30, 2024: Sukumar’s directorial, Pushpa 2: The Rule, has redefined the cinematic landscape, making history with its record-breaking box office performance. Featuring Allu Arjun and Rashmika Mandanna in lead roles, the film shattered multiple records since its release and remains one of the most talked-about blockbusters of 2024.
Released as the highly anticipated sequel to Pushpa: The Rise (2021), which already earned Allu Arjun the National Award for Best Actor in 2023, Pushpa 2 not only exceeded expectations but also set unprecedented benchmarks in Indian cinema. With a colossal collection of Rs. 1380 crore in India, the film has become the highest-grossing film of all time in the country, surpassing previous record-holders. On the global front, it ranks third, trailing only behind Dangal (Rs. 1910 crore) and Baahubali 2: The Conclusion (Rs. 1744 crore).
While the film’s box-office numbers are nothing short of extraordinary, its digital presence has also been a game-changer. As of today, the movie dropped its Reloaded Version on Netflix, featuring 24 additional minutes of footage, now available in all major languages including Telugu, Hindi, Malayalam, and Tamil. The OTT release marks a significant milestone, showcasing the film’s lasting appeal across audiences and continents.
Pushpa 2 Breaks New Ground at the Box Office with 20 Million Tickets Sold
According to Ashish Saksena, the COO of Cinemas at BookMyShow, the film has set a new standard for ticket sales in India. Saksena shared, “Pushpa 2: The Rule has truly redefined cinematic milestones on BookMyShow, with over 20 million tickets sold, surpassing even K.G.F: Chapter 2 to become the highest-selling and most-watched film on the platform.”
The enthusiasm for Pushpa 2 has been palpable across major Indian cities such as Hyderabad, Mumbai, Bengaluru, Delhi-NCR, Pune, Chennai, and Kolkata. What stands out is the significant audience engagement with single-screen theatres, which accounted for 35% of the movie-goers, reflecting a shift back to traditional movie-watching experiences. The blockbuster also saw an astonishing spike in advance ticket sales, with 107,000 tickets sold within just one hour — an achievement surpassing the opening day numbers of other iconic films like Baahubali 2.
As Pushpa 2 nears the end of its box-office run, the film continues to rake in impressive numbers. On its eighth week of release, it has grossed Rs. 1641 crore globally, with India’s contribution being Rs. 1232 crore across all languages. The film is expected to close its box office journey with a final collection of Rs. 1642 crore.
Digital Release Impact
With its OTT debut, Pushpa 2: The Rule reaches an even wider audience. The movie’s digital release is expected to push its numbers further, as audiences get access to additional footage that enhances the original experience. As a globally recognized phenomenon, it continues to capture the hearts of fans from all walks of life, reaffirming the unstoppable rise of Indian cinema in the global arena.
The success of Pushpa 2 is not just a triumph at the box office but also a testament to the growing power of the Indian film industry in shaping global cinematic trends.