Bhediya, which releases in the theaters on November 25 will face stiff challenge from Ajay Devgn’s Drishyam 2 which is riding high on good reviews. However, Bhediya too has the wow factor of Varun Dhawan and Kriti Sanon, both of them having good following amongst the youth.
Right now the Bhediya ka road trip song is gaining good traction and it is helping create good excitement. Audience response to the trailer is also quite positive, one of them wrote: That last Jungle Book song got me some real goosebumps 😭 Not gonna lie but the VFX is really good 👍 And Varun’s is just fits best for this character… from my POV.. This level of quality is we all want!
Another one said: The comical element made me laugh out loud!! Loved this trailer.
Exhibitors and Trader analysts have mixed feelings about Varun film success. Film exhibitor Akshaye Rathi is confident about the movie doing good business at the box office, He exuded confidence and said “People will come to the theaters because of the universe created by Amar Kaushik. This genre has a fan following because of what Stree did. Amar Kaushik’s style of storytelling will ride people to the theaters.”
Varun Dhawan’s Bhediya, which releases in the theaters on November 25, stars Kriti Sanon along with Abhishek Banerjee and Paalin Kabak. Varun and Kriti’s popularity among the youth will certainly pull a bigger footfall in cinema halls.
Trade analyst Girish Johar anticipates the film’s opening day collection to be around Rs 9-10 crore. He expressed, Bhediya has a good chance of doing well in theateres, he said, “Bhediya is a commercial film and it has action and adventure. Both Varun and Kriti are popular stars, and they have been promoting the film aggressively across the country. Music is also doing specifically good.”
He also cautioned that though the film’s advance booking doesn’t look promising, Bhediya is a ‘youthful’ film that depends more on walk-in sales. Girish mentiones “Bhediya being a youthful film with a young target audience, it will mostly have a current window audience.”
Adding in the same tone, Akshaye Rathi said that a lot of youngsters will be watching Bhediya given Varun’s popularity in the age group. “Varun is quite popular among young kids, courtesy of movies like ABCD 2, and a couple of others like that. It is a universal movie in terms of its appeal and that will result in a great collection at the box office,” he opined.
Despite good awareness among the audience about Bhediya, there are chances of it facing stiff competition from Ajay Devgn’s Drishyam 2. The thriller has been doing exceptionally well in cinemas and has earned Rs 86.49 cr within five days of its release.
The clash of Bhediya with Drishyam 2
On being asked if the success of Drishyam 2 will affect the screen count of Bhediya, film trade expert Taran Adarsh said, “It might be true in a way, but Bhediya is also among the much-awaited films. So, cinema owners will do the balancing act for sure. It’s a big film coming from a big production house, with a big star cast. Also, the director (Amar Kaushik) has got a fantastic track record. I guess that is going to be kept in mind when they allot the shows. Also, it is a novel subject which should attract youth as well as a lot of people who like VFX stories.”
Akshaye Rathi and Girish Johar also agreed that there is “ample capacity for both films to survive at the same time”. Also, Akshaye revealed, “The distributor of Drishyam 2 is also the distributor of Bhediya, so optimal display of the films will be brought into the play all over the country.”
Bhediya ticket pricing will play a vital role in the success of the movie
Lastly, the ticket pricing of the film will be a major factor in determining the box-office success of Bhediya. Girish Johar explained, “It is a critical factor if you do not want the audience to feel cheated. They want to watch good content at reasonable prices because the cinema-going experience is becoming an expensive affair.” The makers of Drishyam 2 had made a conscious effort in capping the ticket price of their film, which helped them in pulling more people to the theaters.