May 30, 2024: The highly anticipated sci-fi film Kalki 2898 AD, directed by Nag Ashwin, is taking a unique approach to its promotion. To pique audience interest before the film’s theatrical release on June 27, the makers have created a two-part animated prelude titled “B&B: Bujji and Bhairava.” This exciting series will premiere exclusively on Amazon Prime Video starting May 31st.
The animated prelude offers fans a thrilling glimpse into the dynamic duo of Bujji, the robotic vehicle voiced by Keerthy Suresh, and Bhairava, the character portrayed by Prabhas. This innovative move allows viewers to experience the chemistry between these key characters before diving into the live-action film.
Building Up the Buzz: Kalki’s Animated Bujji and Bhairava Generate Excitement
Fans have been eagerly awaiting more details about Bujji ever since her introduction. To further fuel this anticipation, Amazon Prime Video released a short teaser video featuring a group of children bombarding Bhairava with questions about Bujji and the film’s release date. Bhairava’s playful response of “surprise” hints at the upcoming animated series, leaving audiences eager to see more.
This strategy aligns perfectly with a previously leaked image that circulated online showcasing animated versions of Bujji and Bhairava. Fans correctly predicted this animation would play a role in promoting the film.
The Kalki 2898 AD team has been actively engaging fans through various promotional activities. Recently, director Nag Ashwin and actor Prabhas unveiled the complete “body” of Bujji at an event in Hyderabad. This followed the earlier reveal of Bujji’s “brain” in the form of her robotic structure. The event saw Prabhas showcasing Bujji’s capabilities by driving her into the arena. Additionally, actors Naga Chaitanya and F1 racer Narain Karthikeyan took Bujji for a spin, offering their impressions of the custom-made vehicle.
The film’s excitement continues to build with the release of the official theme music from Bujji’s teaser.
Kalki 2898 AD boasts a star-studded cast including Prabhas, Deepika Padukone, Amitabh Bachchan, Kamal Haasan, and Disha Patani. Mark your calendars for the film’s theatrical release on June 27th