June 8, 2024: In our era of influential media, entertainment and influencer in public life few names shine as brightly as Cherukuri Ramoji Rao. His journey from a small village in Andhra Pradesh to becoming a media mogul is nothing short of remarkable. As the founder of Eenadu, Ramoji Film City, and Usha Kiran Movies, Ramoji Rao’s legacy reverberates through the corridors of Indian cinema, television, and journalism. Let’s explore how this visionary transformed the landscape and left an indelible mark. The media visionary and an iconic personality Ramoji Rao passed away at the age of 88 today, leaving an unparallel legacy.
The Rise of Eenadu
Ramoji Rao’s foray into media began with the launch of Eenadu, a Telugu-language daily newspaper. Under his leadership, Eenadu became synonymous with credible reporting, investigative journalism, and a commitment to regional language readers. The newspaper’s circulation soared, and it played a pivotal role in shaping public opinion. Ramoji Rao’s unwavering dedication to quality journalism set the stage for his subsequent ventures.
Lights, Camera, Legacy: Ramoji Rao’s Film City’s Enduring Impact
In 1996, Ramoji Rao unveiled his magnum opus—the Ramoji Film City. Nestled on the outskirts of Hyderabad, this sprawling complex is a filmmaker’s paradise. Here’s why it’s more than just a film studio:
World’s Largest Film Studio Complex: Spanning over 1,666 acres, Ramoji Film City holds the Guinness World Record for being the largest integrated film studio. It boasts everything—from palaces and forts to urban streets and lush gardens.
State-of-the-Art Facilities: Filmmakers find a canvas limited only by their imagination. Sound stages, outdoor sets, and post-production facilities rival the best in the world.
Tourist Attraction: Beyond filmmaking, Ramoji Film City attracts tourists. Visitors explore film sets, dine at themed restaurants, and witness live shows. It’s a microcosm of the magic of cinema.
Film Tourism: Ramoji Film City pioneered the concept of film tourism in India. Tourists can step into iconic film locations and experience the glamour firsthand.
Usha Kiran Movies: A Production House with a Midas Touch
Ramoji Rao’s film production company, Usha Kiran Movies, produced several blockbusters. From ‘Magadheera’ to ‘Annamayya’, these films captured hearts and box office records. His eye for talent and storytelling acumen made Usha Kiran Movies a force to reckon with.
ETV Network: A Television Revolution
Rao’s vision extended to television. The ETV Network—a bouquet of regional channels—became a household name. From news to entertainment, ETV catered to diverse audiences. Ramoji Rao’s commitment to local content ensured that regional stories found a global platform.
Honors and Legacy
In 2016, the nation honored Ramoji Rao with the Padma Vibhushan. His legacy continues through the lives he touched, the careers he launched, and the dreams he nurtured. Aspiring filmmakers, journalists, and artists owe a debt to this visionary who believed that media could be a force for good.