The biggest viral tweet today is from Salman Khan. The Dabangg star shared an interesting, social media engaging Disney+ Hotstar ad, featuring popular Shah Rukh Khan, and warmly welcomed him with a line from Dabangg. “Hmmm Swagat nahi karoge @iamsrk ka (Won’t you welcome Shah Rukh Khan)? #SiwaySRK,” Salman Khan tweeted.
The ad, a continuation of the previous one, featured Shah Rukh standing on his balcony with Rajesh Jais, as a sea of fans waited outside. Rajesh informed Shah Rukh that he got a call from Disney+ Hotstar.
Salman Khan, Shah Rukh Khan what makes them the social media darling?
One by one, Shah Rukh’s ideas for a collaboration got shot down. Disney+ Hotstar did not want to go ahead with a crime drama because Ajay Devgn was already doing Rudra: The Edge of Darkness for them. The horror-comedy suggestion was shot down because of Saif Ali Khan’s recently-released Bhoot Police.
When Shah Rukh suggested ‘action’, Rajesh reminded him of the Indian Premier League. The idea of a college romance was met with, “90s khatam ho chuka hai (The 90s are over), sir.”
It goes on “Horror comedy?” SRK asks hopefully. But the manager responds that Saif has already usurped that idea. He asks about action thriller, but he gets the response, “IPL is on, isn’t it?” SRK asks about college romances, and his manager sighs, “90’s are over.” A frustrated SRK asks, “Then what do I do? Dance? “They don’t want a reality show.” The ad ends with ‘to be continued’ screen. Salman Khan shared the ad on his Instagram with the caption, “Hmmm Swagat nahi karoge SRK ka?”
Shah Rukh Khan is currently shooting for filmmaker Atlee’s yet-untitled actioner with South star Nayanthara. Besides, the actor is also working on Siddharth Anand’s action film Pathan with Deepika Padukone and John Abraham.
Many believe that this promotional campaign might lead to announcement of Shah Rukh’s streaming debut. While the actor’s production house Red Chillies has made content for OTT, the actor has yet to explore the idea. India’s entertainment landscape saw a revolution of sorts as people moved to streaming services as theatres were shut down during the pandemic. Many believe that the change can be permanent, forcing the stars to reconsider their choices.