Jio Cinema has roped in Mohit Bhatia, as its new Director of Ad Sales. Bhatia an accomplished figure in media sales and advertising, has recently stepped into a new role at JioCinema – Sports, owned by Viacom18, the prominent Indian media conglomerate. Bhatia made this announcement through his LinkedIn profile. Bhatia brings a wealth of experience from his previous positions.
Having initiated his career journey at Indiabulls Ventures, Mohit Bhati a swiftly traversed through various notable firms, showcasing his prowess in the media industry. His recent stint was with Snapchat Inc. (Httpool India), where he served as the client partner lead for advertising sales, specializing in digital and television ad spaces.
JioCinema stands as an over-the-top (OTT) media streaming platform under the umbrella of Viacom18, catering to a wide spectrum of viewers. Bhatia’s appointment as the Director of Ad Sales for the sports segment signifies a strategic move by Viacom18 to fortify its presence in the competitive streaming service landscape.
Jio Cinema Sports Harps on Mohit Bhatia’s Strengths to drive growth
Throughout his extensive twelve-year career, Bhatia has contributed his expertise to renowned companies such as Times Internet, Disney Star, Epic Channel India, Dailyhunt, and the Alchemy Group. His multifaceted experience across diverse media platforms positions him as an invaluable addition to JioCinema’s team.
Viacom18’s move to bring in Bhatia to lead the ad sales division for sports content within JioCinema underlines their commitment to leveraging expert talent to bolster their market presence and drive forward in the dynamic realm of digital entertainment.