May 8, 2024: Baahubali Creator, filmmaker SS Rajamouli has now unveiled a trailer for the upcoming animated series based on the franchise. This according to him will make the brand sustainable and lasting. He revealed this at the ‘Baahubali: Crown of Blood’ event in Hyderabad, sharing the vision of expanding the ‘Baahubali’ universe across various mediums.
During the pre-launch event of Baahubali Animated Movie held at AMB Cinemas, Rajamouli reinforced the need to discover multiple new age, storytelling platforms beyond traditional channels of watching films and film beyond screens. According to a report by India Today, he cited the trend in the West, where successful brands often expand into multimedia ventures, in shark contrast to India’s idea to keep its success in the world of cinema.
Rajamouli brought to the fore his team’s previous attempts at that, including ventures into gaming, virtual reality, and series production, but acknowledged that these efforts hadn’t met expectations. However, with the animated series helmed by creator Sharad Devarajan, Rajamouli expressed optimism about the franchise’s potential to overcome the hurdle and taste success.
Rajamouli Promises Baahubali Crown of Blood will be immersive, across all age groups
During the event Rajamouli also shared his insights about his journey as a filmmaker, expressing his earnest desire to dive into new avenues in his upcoming projects. He recalled past films such as ‘Eega’, which had elements of animation, and his interactions with professionals at Disney, which have contributed to his growing expertise in the field for this upcoming series.
‘Baahubali’ producer Shobu Yarlagadda also backed Rajamouli’s belief that the franchise’s owns the potential to be more than just cinema and become a multiform entertainment product. Yarlagadda vouched that ‘Baahubali’ is not just about films but represents a comprehensive universe designed to appeal to audiences of all ages.
Animated series is though largely consumed by children, the series is hoping to offer an immersive experience across all age groups like the original movie franchise.
The animated series is slated to premiere on Disney+ Hotstar on May 17 in multiple languages.