May 17, 2024: Bharat Parv, India’s rich cinema heritage, culture and cuisine took the center stage at Cannes 2024. Secretary, MIB_India , Sanjay Jaju highlighted the importance of co-productions at the Bharat Pavilion, which made its debut at the Cannes. He was addressing the audience at The Bharat Parv space at Cannes 2024, treating over 250 delegates to a dazzling showcase of Indian culture, delectable cuisine, and the magic of cinema.
Co-productions are important not just from the commerce perspective but they are also important from the strategic perspective and countries get closer to each other & try establish people to people connect, the Secretary added
Day 1 of the Bharat Pavilion at Cannes 2024 brought together a multitude of enthusiastic visitors and engaging sessions that sparked a wave of creativity and collaboration. And, Cannes gets a taste of India!
At the Bharat Pavilion, a lively discussion unfolded around the restored masterpiece, Shyam Benegal’s “Manthan” The Film Heritage Foundation, along with Secretary, @MIB_India shared the film’s restoration journey with Davide Pozzi, director of L’imagine Ritrovata
Bharat Parv Makes Waves at Cannes 2024: Co-productions & Cultural Extravaganza Mark Historic Debut
The 77th Cannes Film Festival, kicked off two days ago with a ten-day extravaganza where content and glamour converge.
The event organised by NFDC in association with FICCI under the aegis of the Ministry of Information and Broadcasting, Government of India, garnered success, with Cannes delegates fully enjoying the evening’s brilliant performances and the delightful array of fusion cuisine.
Posters for the 55th edition of IFFI and the save the date poster of the inaugural edition of World Audio Visual Entertainment Summit (WAVES) the Global Entertainment and Media Summit, planned on the sidelines of the 55th IFFI at Goa, were unveiled by Shri. Jaju at the event along with filmmakers Ashok Amritraj, Richie Mehta, singer Shaan, actor Rajpal Yadav, film veteran Bobby Bedi, among others.
Chef Varun Totlani was flown in especially to curate the menu for Bharat Parv that radiated the warmth intrinsic to Indian hospitality.
The night saw singer Sunanda Sharma performing on some foot tapping Punjabi numbers along with budding singers Pragati, Arjun and Shaan’s son Maahi. The act culminated with the singers singing Maa Tujhe Salaam with a rousing applause from the attendees.
Actress Shobhita Dhulipala, known for her inspiring performances, Assamese actress Amie Barauah, renowned for her work in Assamese cinema, film critic Anupama Chopra, were among the luminaries who graced the occasion. Their participation highlighted the rich tapestry of Indian cinema and its burgeoning influence on the global stage.
It was a night to remember, filled with the celebration of film, culture, and artistic collaboration with India’s soft power at display on the global stage.